New Arrivals

 A young fashion entrepreneur from the culturally rich city of Jaipur, Sarvya Sharma is a designer with a vision to redefine fashion for the Indian woman.

After obtaining a Bachelor’s degree in Business Administration from St. Xavier’s College Jaipur she proceeded to follow her passion for fashion and creative arts at SOFT Pune.
She has worked with eminent designers like Rahul Mishra and Aisha Rao in Delhi and Hyderabad. While working in close partnership with these and many other designers, she discovered her true calling. She was unambiguously compelled by the idea of promoting “ Sustainable Fashion”.

Thus began the story of weaving “Moh The Eternal Dhaga”,
her dream to infuse traditional Indian textiles and prints with a flavour of modish styles. Her mastery lies in her ability to seamlessly blend the essence of Indian culture with modern sensibilities. The theme is conspicuously displayed in the choice of earthy colours and traditional natural fabrics like cotton, rayon, and linen.

The quintessential #mohgirl is cool, confident and a connoisseur of art and culture. She is a woman who takes pride in being sophisticated and progressive but firmly rooted in traditional ethics and values.

Thinking globally and acting locally, her constant endeavour is to create designs that are global in their construction but defiantly Indian in their sensibility

Moh The Eternal Dhaaga

Apparel & Clothing

Women

Coord Sets

Take a look at this wonderful Polka Three Piece Co Ord Set .subtle Polka Dots print will make you think again.&nbsp; The rich finish of the blazer, with, its Bnadeau &amp; Shorts what being effortlessly trendy is all about. Shorts has pockets and fixed belt Accessories can do wonders to complete the look. Three piece co-ord set

Polka Dots Blazer Co Ord Set 

Tops & Shirts

Pretty Coloured printed moss Short Bandeau. This is one blouse that will quickly become your favorite. It has a classic vintage style making you feel like a queen. The tiny gathers detailing on the sleeves make it the perfect party wear to make heads turn. Pair it with a pair of white flared pants or jeans and put on some jazzy makeup for a western look. Wear it with a saree and matching accessories for a Desi Look.

Pretty Coloured Printed Moss Short Bandeau

 XXL

Dresses & Jumpsuits

Gingham Puritan Collar short dress, It’s characteristic is that it has been used as a representation of virtue and purity throughout history. Add a classic touch to your wardrobe.Soft cotton Multicolor checks Puritan ruffle collor short dress&nbsp;

Gingham Midi Dress

This smart casual Avatar V- neck, puffy sleeves dress with a classic detailing on waist and a detailed knot deep neck dress will transform you into a fashionable chic in a jiffy.&nbsp;

Avatar Dress

Look effortlessly stylish in this Linen pomegranate printed co-ord set. It will surely keep you updated with the latest trend. The blazer style sleevless jacket with front pockets adds a vintage touch to the whole set. Pants has pockets and fixed belt with back elestic.&nbsp;

Pomegarnate Linen Co ord Set 

This smart casual short ivory/white dress will transform you into a fashionable chic in a jiffy. It has a touch of Indian bandh gala with a relaxed fit that gives the wearer a sense of freedom. The sleeves are flared with ruffles to complete the look. Button fasteners on the front lend to ease in wearing. Show off your style by wearing it for a casual outing with friends or family.

Casual Short Ivory/white Dress

Enticing White Three Tier Flared Maxi Dress. Dress to Impress with this beautiful flowy pristine dress. The layers of fine cloth lend a quality of intrigue to the dress. The tie-up in the front gracefully accentuates the elegant styling of the flares. It comes with a ¾ pant lower that complements the outfit perfectly. It is the quintessential choice for a family gettogether or a casual party. Paired with long earrings and trendy wristwear, it will sure make everyone envious of you.

Enticing White Three Tier Flared Maxi Dress

Add some drama to your wardrobe with this white ruffle shirt, Tailored - femininity for hot summer days.  It is made with Pure cotton.  The model is wearing size M

Pristine white ruffle shirt

Styled beautifully to fit day outings. This top is the perfect choice for you if you prefer wearing a relaxed fitting. It has full puffy sleeves and the round neck front adds a touch of class to this shirt. Pair it with accessories to give it casually a look.

CARAMEL SUMMER TOP

XXXL

Jackets & Coats

Rich Navy Blue Chikankari Sequinned jacket

Rich Navy Blue Chikankari Sequinned Jacket

Suits & Sets

Girls

Versatile Pink Red Ombre effect pure thick cotton co-ord set.Versatile and stylish, this contemporary shirt pant set with an overall ombre effect, will occupy a distinct spot in your wardrobe. Being in vogue does not mean you have to compromise on comfort. It is made with superior quality breathable cotton for all-day wear.The Hi-low style shirt adds a touch of class to this set.&nbsp;This dress can be easily styled for a formal or casual event with matching accessories.

Fuerish Ombre Co-ord Set 

FERN GREEN SUMMER PREETI TOP

Smart White shirt. If you are working from home then this semi-casual shirt is what you need. It has a button-down style with long sleeves giving the feeling of being in control. The comfortable cotton and well-tailored fit make it cool and wearable. If you are the active kind and like to step out a lot, slip on a pair of sneakers or heels and you are good to go.

Smart White Shirt

Dress Material

Tales OF JAIPUR Three Piece co ord setTo develop a range of print surfaces for womens apparel. The spring summer’ 22 capsule collection ‘Badero Mahal: The tales of Pink City’ is inspired by the historic heroic stories of Jaipur monuments, the forms depicting grand palaces in a way that gives a contemporary touch to the print representing their stories.

Tales of Jaipur Blazer Co-ord Set 

Add some extra drama to your day-to-day wear wardrobe. The printed ruffle shirt is made with pure cotton, and feels good on the body, Ruffle shoulders add a vintage element to this casual shirt.   The model is wearing a size M

Butta Ruffle shirt

LILAC solid summer linen satin Summer shirt. shirt to flaunt your refined taste. The featured collar and 3/4 sleeves on the straight-fit lilac shirt will bring out your unique personality. Crafted with linen, lending comfort for long hours at work or casual outings. Can be coupled with chic sandals or a pair of decent shoes. Material: PURE LINEN SATIN Model is wearing M size

LILAC LINEN SOLID SUMMER SHIRT

Color: French Lime&nbsp;Type of Fabric: Tulle&nbsp;Season: Spring-SummerMethod of Manufacturing: custom-madeSource: NaturalThe model is wearing size: 36 XSFrench Green Puffy shoulder tulle Top. This is one top that will quickly become your favorite. It has a classic vintage style making you feel like a queen. The gathered detailing on the bust makes it the perfect party wear to make heads turn.*Puffy shoulder full sleeves&nbsp;*Side zip*Padded

French Lime Tulle TOP

XXS 

Snappy Gingham Co-Ord Set. Get ready for summer in style with this wonderfully co-ordinated short top and skirt. This dress will surely steal your heart if you are a check lover.

Snappy Gingham Co-ord Set

Type of Fabric: Cotton Linen Season: Spring-Summer Events: Regular wear Method of Manufacturing: Readymade Source: Natural Gender & Age: WomenÕs wear (18-35) Model is wearing size: MSerene Cotton Linen Shirt. Slip-on this ultra-cool shirt to flaunt your refined taste. The featured collar and full sleeves on the straight fit baby pink kurta will bring out your unique personality. Crafted with linen, lending comfort for long hours at work or casual outings. Can be coupled with chic sandals or a pair of decent shoes.

Linen lies

Kurtas & Kurtis

Modal Mauve satin Suit set. An extraordinary pick for your festival, the mauve color kurta is not your regular flare. It is styled for you, the woman who appreciates fashion that is good to go and celebrates her Indianness at the same time. The pleated look in a long kurta gives a chic spin to the regular form.Paired with Cotton lycra same color pants and embroidered chiffon dupatta.&nbsp;

Abha Suit set

Tops & Skirts

UpScale laser lemon&nbsp; Solid Fit and Flare Cotton Top&nbsp;&nbsp;If jazzy upscale contemporary fashion represents you, then grab this smart mustard top. Featuring a detailing of embroidered lace on the front and the sleeves, this top is ideal for any occasion. The white pants compliment the top perfectly. Pair it up with matching accessories and get ready to flaunt your style.&nbsp;

Laser Lemon Top 

Colour: Teal Blue Type of Fabric: Organza Events: Festive- wear Source: Natural Gender & Age: Women’s wear (18-35) Model is wearing size: s Ultra Modern Teal Blue Solid Organza Jacket with a belt. A sophisticated chic addition to your wardrobe, this trendy teal top is made with fine Organza fabric for comfort. Designed in a wrap style tie-up pattern, trendy sleeves and collar make it the perfect outfit for a date, party. Pair it with traditional accessories to easily transform it into festive wear.

Moh The eternal dhaga – Solid Organza Jacket

Colour: Navy blue Type of Fabric: Chikankari+ sequin work Viscose Rayon Events: Festive- wear Source: Natural Model is wearing size: S Rich Navy Blue Chikankari Sequinned jacket And you thought Blue is not a festive color? Take a look at this wonderful Navy Blue Chikankari jacket. The sequinned jacket that is front open and deep-necked with full sleeves will make you think again. If you are not up for dressing up in lengths of heavy fabric for the upcoming festival, then here is the absolute outfit for you. The rich fabric of the top, with its simple cut and style is what being effortlessly trendy is all about. Complemented with a pair of flared white pants, traditional accessories can do wonders to complete the look.

Moh The eternal dhaga- Chikankari jacket

PRISTINE WHITE SUMMER PREETI TOP

Tales of jaipur Front knot Midi dress, Tales of pinkcity print is inspired by the historic heroic stories of jaipur monuments, the forms depicting grand palaces in a way that gives a contemporary touch to the print representing their stories.&nbsp;

Tales Of JAIPUR Knot Midi Dress

Graceful Solid Mauve Pink Cotton Long Kurta and Palazzo Set

Solid Mauve Pink Cotton Long Kurta And Palazzo Set

This smart three-tier applique short Backless white dress will transform you into a fashionable chic in a jiffy. It has a touch of Indian applique work with a relaxed fit that gives the wearer a sense of freedom. The straps are flared with ruffles to complete the look. Show off your style by wearing it for an outing with friends or family.

Three-tier Applique Short Backless White Dress

Pure chanderi hand dyed lehriya short shirt, shirt to flaunt your refined taste. The featured collar and bell sleeves on the straight-fit powder blue shirt will bring out your unique personality. Crafted with pure chanderi hand dyed lehriya , lending comfort for long hours at work or casual outings. Can be coupled with chic sandals or a pair of decent shoes.

CORNFLOWER LEHRIYA SHIRT

No-Fuss Solid Navy Blue Chikankari Three-piece co-ord set with Sequin Work Get ready to play host this festive season with this solid Navy Blue co-ord set. A simple silhouette and intricate Chikankari embroidery with matching sequins contribute to a rich classy look without overdoing it. Accessorise with modern or traditional jewelry as the occasion calls for.

Solid Navy Blue Chikankari Three-piece Co-ord Set With Sequin Work

Ethnic Dresses

Take a look at this wonderful Ghigham B -weaved Blue co-ord set. subtle Gingham print will make you think again. If you are not up for dressing up in layers of heavy fabric for the winter, then here is the absolute outfit for you. The rich finish of the blazer, with its simple belt style, is what being effortlessly trendy is all about.Accessories can do wonders to complete the look.Two-piece co-ord setComes with a separate belt